Fast fashion can be defined as cheap, trendy clothing, that samples ideas from the catwalk or celebrity culture and turns them into garments in high street stores at breakneck speed. “Only 10% of the clothes people donate to thrift stores or charities get sold, the rest goes to landfill.” – 1 Million Women, 25. “A single t-shirt takes 2,700 liters of water to make. After becoming accustomed to such standardization, middle-class consumers … 5. So, the exact opposite of what we want! As a result of this trend, the tradition of introducing new fashion lines on a seasonal basis is being challenged. Thousands of fashion magazines are sold every year, but the first ever fashion magazine was sold in Germany in 1586. Fast fashion is the second most wasteful industry on Earth. The fast in “fast fashion” refers to the speed with which clothing products are manufactured and put on the market for consumers. The fashion world is changing. We may earn a commission on sales made using our offer codes or affiliate links. Guides + Brands Our Favourite Ethical, Sustainable, Fairtrade and Vegan Shoe Brands. “Cotton represents nearly half of the total fiber used to make clothing today. Being trend driven, fast fashion plays on our insecurities of wanting to look good and ‘keep up with the Joneses.’ It’s a toxic industry where the people who are making the clothing and the environment are paying a high price. Among the high-earners here are people like Doris Fisher with $2.7 billion. Of those, around $1 trillion belong to the fast fashion sector. As much as the latter might be technically “organic”, the unsustainable production process often diminishes that statement. As sad as it is, a vast majority of fashion retailers do not clean and reuse water from production facilities, using a so-called “open-loop cycle” method. *Boohoo is a possible dishonourable exception – their final production is in Leicester UK to reduce time to market, but they have still been accused of labour rights abuses. “The fashion industry is designed to make you feel “out of trend” after one week. “When natural fibers, like cotton, linen, and silk, or semi-synthetic fibers created from plant-based cellulose, like rayon, Tencel and modal, are buried in a landfill, in one sense they act like food waste, producing the potent greenhouse gas methane as they degrade. Speaking of the sustainability aspect, it’s also essential to know how brands avoid or dispose of waste products in the production process. By keeping water usage numbers secret, fashion giants leave the space for using open-loop cycles and polluting the environment with toxic water used during production. ... UK politicians says the fashion industry is a major source of the greenhouse gases that are overheating the planet. The general trend of fast fashion brands trying to “do sustainable” is unsatisfying, to say the least. “Paying living wages to garment workers would add just one percent on average to the retail price of a piece of clothing.” – What She Makes, 14. Fast fashion is growing, well… fast. “Fast fashion has engendered a race to the bottom, pushing companies to find ever-cheaper sources of labour,” says a UNICEF report. Combined with open-loop cycles, cotton production within the fast fashion industry poses a significant threat to health and well-being for agricultural workers, for eco systems and ultimately for all of us. Fast fashion companies such as H&M and Zara have streamlined all their processes, and know what their consumers want before consumers even know themselves. Some fast fashion retailers have introduced recycling programs that give customers a store discount in exchange for their old clothing. The first focuses on today’s global fast-fashion and regular fashion industries and how they came to be so enormous, voracious, so seemingly uncontainable. This means to design garments to become unfashionable, wear out, lose shape or fall to pieces easily to force consumers to keep buying new clothes.” – Be Global Fashion Network, 9. Ellen Ruppel Shell, author of Cheap: The High Cost of Discount Culture, argues that when we buy “cheap chic” clothes at places like Target or Mango, even though there’s not planned obsolescence — the clothing isn’t designed to fall apart (though some have alleged that it is) — we don’t expect it to last. In any case, it is important to note that fast fashion cannot sustain itself, especially without demand. What is fast fashion? Among the high-earners here are people like Doris Fisher with $2.7 billion. It is our duty as consumers to look a little deeper to ensure that our hard-earned cash is going to companies we want to support. Fast fashion is forcing charities to process larger amounts of garments in less time to get the same amount of revenue—like an even more down-market fast-fashion retailer. Not only do these people have to work exhausting hours, but the payment they get is far from fair. At this time of year, it’s easy to get carried away with shopping when everywhere we look there are special deals and post-Christmas sales. Making clothes is resource intensive. About 60,000 tonnes.” – ABC, 35. “Approximately 7,000 liters of water are needed to produce one pair of jeans (the amount of water one individual drinks in 5-6 years).” – Sustainable Fashion Matterz, 20. “Fast fashion garments, which we wear less than 5 times and keep for 35 days, produce over 400% more carbon emissions per item per year than garments worn 50 times and kept for a full year.” -Forbes, 32. In subcontracted factories especially, we see teenagers as young as 14 enter the indust… The old fashion model is reshaping inevitably from slow to fast fashion. It produces more greenhouse emissions than international flights and shipping combined. Fixing your clothes instead of throwing them away can make an incredible contribution to the reduction in global pollution. Most of this huge sum is pocketed long before it reaches the salaries of factory workers or cotton farmers. Women are also disproportionately affected by the climate crisis. The 80 million workers in the fashion supply chain are overwhelmingly women, but the majority of retailers show no little concern with maintaining gender equality in the workplace. Let’s take a deeper dive into the industry and see the statistics that lay behind the ever-changing garments that won’t stop flying off the shelves. That all comes at a huge cost to the lives of the workers who make the clothes, as well as the environment. Fast Fashion: "Fast fashion” is a term used by fashion retailers to describe inexpensive designs that move quickly from the catwalk to stores to meet new trends. Once you know that over half of fast fashion employees don’t even get a living wage, the overall mistreatment of these workers doesn’t sound like breaking news. Fast Fashion Facts August 16, 2016 In case I haven’t managed to convince you that you should be choosing slow fashion over fast fashion, I’ve pulled together some facts on fast fashion which may help to convince you to give up your fast fashion addiction. There were five garment factories in Rana Plaza all manufacturing fast fashion for big global brands.” – Fashion Revolution, Related post: The amount of water needed to produce one kilogram of cotton; equivalent to a single t-shirt and pair of jeans.” – WWF, 12. Here are the advantages of Fast Fashion. Fast fashion retailers have made their name by giving us a chance to buy cheaply made pieces that look like designer clothes for next to nothing. “Nine out of ten workers interviewed in Bangladesh cannot afford enough food for themselves and their families, forcing them to regularly skip meals and eat inadequately, or go into debt.” – Oxfam Made in Poverty Report, 8.

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