In case you have larger-than-normal or skinny feet you needn’t worry as the midfoot strap can be tinkered with. How were the archives used for the development of the Zig Kinetica? For example, it was launched in the colour of black, sunbaked orange and vivid orange. How I Tested. I thought they were a heritage brand and all that.” And I think what we're trying to show is, we’re here and you're going to see a lot more of this stuff. Not unlike in the mid-’90s when Reebok was doing multiple tech, we had the Instapump Fury, which offered Hexalite, Graphlite, and Pump technology, all in one shoe. The Zig Pulse, launched in 2010, it looked bolder, in colorways, gestures, and even some marketing – a little more irreverent and funny [Google: “late night Reebok Train Naked”]. And you try to design something that works off the main tech stories. The interaction between the rubber doing that and then the harder TPU shell on the outsole, it's all encouraging it to snap back. This is coming out of a period in the mid-2000s where everything was smaller branding and a little quieter. This isn’t simply an evolution in sneakers—Zig Kinetica is an evolution in footwear as a whole, whatever and wherever your next step is. with Disabilities Act (”ADA”). Reebok Zig Kinetica is the frontier where sport and style collide. What was happening that built the “why” around it? Greg Korbas, Director of Product Marketing. If you do encounter an accessibility issue, please specify the Web page(s) to Is there anything else you’d like to share around the Zig Kinetica? Shop Today! Time to up your color cred. Or gives you a glimpse at how a sneaker is developed from conception to launch. Greg Korbas (GK): A lot of times we'll start with, “What have we done in the past? They detailed the inspiration behind the sneaker, its innovations in technology, and how the Zig Kinetica plans to position Reebok innovation for the future. Could we make Zig relevant again? We started to work on early iterations of redesigning Zig and bringing it back again from when it was first introduced in 2010, the Zig Pulse. With colorized foam particles in the midsole, the newest Zig Kinetica shoe is all about visualizing energy. It is very true to its size, even if you want to order online. So you get a unique feel and sensation that performs differently to other shoes in the marketplace. When you talk to a lot of these kids it's, “Oh, I didn't realize Reebok made new shoes. Each one of the individual components is not necessarily innovative in its own right, but it's the interaction between the three pieces that really gives you this sum that's greater than its parts. be aware that our efforts are ongoing. regularly about similar products without prior explicit consent. Our first object in our collection is from 1909-1910. She talked about the role of the Reebok Archive, the origin of Zig with the Zig Pulse, and how the archive was used in the development of the Zig Kinetica. Alife Gives the Reebok Zig Kinetica a Playful Update, Here's a Detailed Look at Brain Dead's Wild Reebok Classic Leather Collab, Loads of New Sneakers Look Ready for the Apocalypse, 'Ghostbusters' x Reebok Looks Like It Came Straight Out of the Movie, Cardi B x Reebok's Long-Awaited Collab Finally Gets a Release Date. It became the hero product for all other innovations at the time. EN: At Reebok, we wanted to have technology that was ownable and identifiable. The Kinetica is the now and the next, and comes from our creatives. So that was a jumping-off point, and as we started to make progress we brought in the product teams; we began to craft a defined point of view and direction. The foam on the inside is our Floatride Fuel, so it's an extension of our award-winning Floatride super-foam family. Fit. (WCAG 2.0 AA) as its web accessibility standard or other standards to the extent required by the Americans We revolutionized and modernized the model in a way that is relevant for today's consumer. Reebok Zig Kinetica is designed to revolutionize the way we move our feet with each technology element doing its part to support your stride. Then we look back again into the archive. Imagination is more than 70 percent of Zig Kinetica’s story. That’s my sneaker philosophy.”, A post shared by Reebok Middle East & N.Africa (@reebokmena). …completely disrupt an upper. The shell adds an element of stability and durability. If, at any time, you have specific questions or concerns about the When you say imagination, do you mean imagination in technology or imagination in design? GK: It's where we're going. This became a moment for Reebok, especially in the United States. So it was kind of a no-brainer to attack that one. Shop Zig Kinetica - Zig from the Official Reebok Store. Our website will be tested on a periodic basis with assistive technology such The Reebok Zig Kinetica comes for both men and women. to the basic tariffs. But given the cool sporty design and how comfy they appeared, I was really looking forward to wearing the Reebok Zig Kinetica ($120) around. If you'd like to appear on Highsnobiety, contact:

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